With New York Rangers hockey, any moment can be once in a lifetime. Expanding that moment reveals anticipation, excitement, and intensity that would otherwise flash by in an instant.

I took the lead with the concepting and scripting process, as well as led a team of internal and external talent in the development and execution on this campaign centerpiece.

Did you recognize the uncredited celebrity doing the voiceover?

with Tony Muller, VP Branding / Kelly Smith, Copywriter / Will Baker, Director