Post-it® Brand was looking to capitalize on its name recognition and set itself apart from its generic competitors. To do this, our team eschewed all the workplace humor tropes in favor of stating a simple truth.

I had a role in everything from concepting and scripting, to casting, filming, and creative oversight of post-production.

with Stephen Krauss, ECD / Brad Mancuso, GCD /
Susan LaScala Wood, CD / Jamie Shin, AD